It is not as difficult as you may think to promote a website through the search engines. In addition to using effective on page SEO, all you need to know is how to build targeted backlinks.

However, one of the key points that you need to remember when building backlinks is that you need to be consistent at it. In order for your website to maintain its rank, you need to do everything to gain backlinks on a regular basis. While building backlinks isn't entertaining and takes work, it is important.

Use Social Networking Sites: Popular social networking sites such as Facebook, Twitter, LinkedIn are a proven way to gain backlinks that are actually counted by the search engines. The search engines frequently crawl sites like this, so it's definitely worthwhile to share your links on these sites. Use these sites cautiously, though, as if you're suspected of spamming you could get permanently banned from them. Participate respectfully, and in a way that contributes to other members so you're building relationships as well as links

Use Yahoo! Answers: There are many popular question and answer websites on the Internet where people can post their answers, but Yahoo! Answers is by far the most popular one. Not everyone realizes that you can use this site to get a backlink, by listing your website as an information source. All you need to do is answer a few questions in your targeted niche, and give your website's link in the source. You can get a double benefit from Yahoo! Answers -backlinks plus traffic that comes from this popular site directly.

Yellow Pages are Good for Backlinks: Sites such as Yellowpages.com and Yellowbook.com can be effective for getting backlinks. You should only submit listings that are valid, as otherwise they'll be deleted. This will give you a valuable listing that can get you business, aside from a backlink. Many potential customers look through Yellow Pages listings, so this can be an effective form of advertising.

When it comes to building quality backlinks, you should use the methods mentioned above, as well as any others you know. In fact, no matter how good one kind of backlinks may be, if you want long term results, you shouldn't just depend on it alone. The search engines like to see a diverse collection of backlinks pointing to your site, not just one kind. If you want your site to rank highly and stay above your competition, your backlinking efforts have to be thorough and consistent.