"Power affiliates" -- affiliate marketers who make big profits through affiliate marketing -- do a few things differently from the average affiliate marketer.

Now, you might think that they make the big money because of certain advantages. Like having big lists... or being buddies with the "gurus" in their niches and receiving higher commissions... or having large budgets to spend on pay-per-click and other kinds of advertising.

But NONE of these "advantages" are the *secrets* behind the success of power affiliates. If anything, the five (5) secrets I'm about to reveal ALLOWED the top producers to have advantages like big lists, being friends with gurus, and large budgets. So what are the 5 secrets? They are as follows...

1. Power affiliates only promote offers that appeal to enough of their target market

Power affiliates know that they'll only make a good return on investment (ROI) from a given affiliate promotion if a minimum proportion of their web visitors, subscribers or customers are attracted to the product or service offer in question. Power affiliates simply don't waste time, energy or money promoting offers that just won't appeal to enough of their target audience.

2. Power affiliates tailor their promotions

Power affiliates know that the greater the click-through rate -- in terms of prospects clicking on their affiliate links -- the greater the number of people who'll buy the product or service, and the greater their commissions. At the same time, they know that if they *tailor* their promotions -- so that the wording appears to be their own -- prospects are more likely to regard the promotion as a genuine recommendation, and more likely to click on the affiliate link and buy. Promoting an affiliate offer really is a "pre-sell" and has a major impact on both encouraging people to click through AND framing how those prospects will view the product or service being sold. Power affiliates know this and tailor their promotions accordingly.

3. Power affiliates promote heavily, but not too heavily

Power affiliates know that one banner ad... or one email... or one article is rarely enough to bring about sales and commissions. On that basis, they treat an affiliate promotion like any campaign -- they put together an array of promotional materials and, if using email, a sequence of emails -- that generates the maximum referrals, sales and commissions. At the same time, they are careful not to bombard their list -- especially if they suspect that other affiliates are promoting the same offer to the same audience.

4. Power affiliates test their promotions

Just as you'd expect any merchant to be constantly split-testing their sales pages and improving them accordingly, power affiliates also split-test their pre-sales materials. They constantly test and improve the timing, presentation, layout and wording of their promotions in other to increase referrals and sales.

5. Power affiliates enhance offers

Power affiliates also know that by adding value to a given offer they can both increase their affiliate income... AND build greater loyalty with their target audience. Consequently, they add bonuses to the products they recommend, and also negotiate arrangements with merchants to integrate their bonuses with a given offer.

As the five secrets indicate, power affiliates think strategically and creatively about affiliate marketing and how to boost their affiliate income. They never simply rely on the tools and assistance provided by the merchant to make money.

But guess what? None of this is beyond the capabilities of most, if not all, affiliate marketers! So I urge you to apply each of these 5 secrets. Just by doing so, you're likely to earn much more income from your affiliate marketing efforts.